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/DESIGN/newswire -- COMO, CO, ITALY -- THURSDAY, 21 NOVEMBER 2024, 11:51 UTC+1

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NIO Life Unveils Nomi Mahjong, Redefining Tradition with Tech-inspired Design

CHINA -- /DESIGN/newswire -- Sep 16, 2021

NIO Life introduces Nomi Mahjong, a tech-infused take on the traditional Chinese table game, blending heritage with innovation, available since May 2021.

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Nomi Mahjong: A Fusion of Tradition and Technology

NIO Life, the original design lifestyle brand of NIO, presents Nomi Mahjong, a modern reinterpretation of the classic Chinese table game. Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI in various forms into the tiles, creating a high-tech atmosphere with a distinctive blue color scheme.

The game features a geeky black color base, redesigned traditional mahjong tiles, and a portable storage box with a sliding lid design, offering a blend of tradition and technology. The mahjong material is high GSM Melamine, while the dice are made of alloy and the chips of clay, ensuring a high-quality gaming experience.

Opening the project in June 2019, NIO Life's Nomi Mahjong has been recognized with the Bronze A' Design Award in the Toys, Games, and Hobby Products category in 2022. This innovative design not only enhances brand recognition but also meets the needs of target consumers, offering a unique and stylish gaming experience.

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NIO Life PRHow English/ENG Agency  Toy
Last Updated: 2023-11-11 01:18:09
Nomi Mahjong: A Fusion of Tradition and Technology
Image related to "NIO Life Unveils Nomi Mahjong, Redefining Tradition with Tech-inspired Design". This visual representation highlights aspects of the press release, including its context and significance in China.
Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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