FOR IMMEDIATE RELEASE

Immersive 3D Experience Based on Mermaid's Quest to Save the World

Renowned Creative Director, Mark Boey, introduces "The Mysterious Pearl," a groundbreaking 3D theme park ride located at Haichang Ocean Park in Shanghai, China. The ride, inspired by the enchanting world of Pixar and Disney, offers guests an immersive experience, combining storytelling, animation, and sensory elements to transport them into a magical universe. Boey's team, including Untitled Studios and Akromat VFX, has meticulously crafted an 8-minute animated adventure, complete with a uniquely designed ride featuring seven special effects, including vertical drops and horizontal motions, to enhance the 3D animation.

All character design and animation for "The Mysterious Pearl" were meticulously created in Maya, with effects produced using Houdini. The 4D film, with a stereoscopic 3D format at 48fps and dimensions ranging from HD to 8k resolution, promises a visually stunning and captivating experience for visitors. The ride's digital Dolby sound further elevates the immersive journey, enhancing every moment of the mermaid's quest.

Mark Boey, an internationally recognized Creative Director, has received numerous accolades, including the World’s Top 17th Designer at the A’ Design Awards 2021 and the Experiential and Immersive Platinum award winner at Muse Creative Awards (NYC 2021). With over 20 years of experience in research-driven design, Boey's work continues to push the boundaries of experiential storytelling, creating unforgettable moments for audiences worldwide.

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