FOR IMMEDIATE RELEASE

MG Interactive AR Projection Sculpture

Mark Boey's innovative creation, the Electric Meets Reality project, is set to transform the electric vehicle market in Australia. The interactive AR installation inside a dealership addresses the main barriers to buying an electric vehicle in Australia, aiming to open the core demographic to purchasing electric cars. The MG EZS, the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians, is at the heart of this groundbreaking project.

An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars. The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality. The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.

The Electric Meets Reality project utilizes cutting-edge technology, including Projection-Mapping AR and 3D printing, to create a captivating and informative experience for potential electric vehicle buyers. With a team of talented individuals, including Creative Director Mark Boey and Art Director Jacqui Hudson, this project has successfully overcome creative and technical challenges to deliver a truly unique and engaging in-store experience.

Mark Boey, an internationally recognized Creative Director, has a track record of delivering exceptional media and interactive experiences. With over 20 years of experience, Mark's work has been acknowledged with prestigious awards, including the A' Design Award and the Muse Creative Awards. His commitment to research-driven design and creating meaningful, unforgettable experiences has positioned him as a leader in the industry.

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