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Design Unveiled: "Precious Pastries" for Zhenyuantang Bazhen Cake

Richstudio, a design team based in CHENGDU, China, has unveiled their latest creation, "Precious Pastries," a unique packaging design for Zhenyuantang's Bazhen Cake. The design draws inspiration from the symbolism of cranes in Chinese Taoist culture, representing health and longevity, perfectly aligning with the century-old intangible cultural heritage of Zhenyuantang.

The packaging, shaped like a crane, is a perfect blend of environmental friendliness and cost-effectiveness, with the outer box and paper handle forming the elegant silhouette of a crane. When opened, the top of the box forms a complete picture, and the combination of different sides of the four packages creates a visually stunning experience.

Richstudio's "Precious Pastries" design seamlessly integrates the brand culture and Guochao oriental aesthetics, offering a unique and visually captivating experience. This exceptional design recently received the prestigious Silver A' Design Award in the Packaging Design category, showcasing outstanding expertise, innovation, and artistic skill.

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