Richstudio Unveils Tianmu Yunwu Tea Packaging Inspired by Local Culture
CHINA -- /DESIGN/newswire -- Oct 18, 2021
Richstudio introduces the Tianmu Yunwu Tea packaging, drawing inspiration from the local culture of Xinchang, China, and integrating myths, mountains, land, and clouds into the design.
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Tianmu Yunwu Tea Packaging
Richstudio unveils the Tianmu Yunwu Tea packaging, a two-layer pull-up structure in the shape of a mountain, integrating the visual expression of the Queen Motherâs feast culture. The packaging aims to serve as a souvenir for travelers in Xinchang, offering a unique vision and a beautiful experience. The gift box size is 300 mm x 200 mm x 180 mm, with the jar size at 90 mm x 90 mm x 90 mm.
The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form, creating a scene-based, simple, and convenient mountain terrain paper. The project, started in Chengdu in March 2021, was completed in June 2021 and exhibited in Xinchang in August 2021.
The packaging draws inspiration from the local tea culture background and historical culture in Xinchang, integrating myths, mountains, land, and clouds into the whole packaging gift box, forming an organic whole with the local culture. The design was awarded Silver in A' Packaging Design Award in 2022, showcasing outstanding expertise and innovation.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy