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Fenjiu: Redefining Liquor Packaging with Traditional Chinese Culture

Zhipeng Zhang's Fenjiu design is a fusion of tradition and modernity, redefining liquor packaging with traditional Chinese culture. The bottle, with a capacity of 500ml, stands at 25.5cm in height and 7.8cm in diameter. The design incorporates the creative point of apricot flowers and traditional characteristics, symbolizing the combination of the window and Chinese traditional culture. The bottle cap is uniquely shaped like an apricot flower, adding a touch of personality to the packaging.

The bottle body is designed using glass spraying, with a blue transparent finish. The design incorporates Chinese idioms and symbolism, with the bottle body featuring eight sides to symbolize its pure taste. The top of the bottle is adorned with a pattern in four layers, resembling waves, to symbolize its perfection and uniqueness. The outer packaging utilizes black special paper bronzing technology, combining traditional culture and modern design to make the product stand out.

Zhipeng Zhang's Fenjiu design sublimates the time-honored traditional culture of China, evolving traditional window flowers and adding new Chinese creative techniques to make the packaging more international. The integration of tradition and fashion highlights the different cultural characteristics of China, spreading Chinese culture to a global audience.

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