Chinese Research Centre for Radio and TV Art Unveils Innovative Corporate Identity Design
CHINA -- /DESIGN/newswire -- Nov 14, 2021
The Chinese Research Centre for radio and TV art introduces a visually striking corporate identity design, integrating the essence of TV art with bold innovation, representing a significant milestone in the industry. Chen Zilong, the designer, and Yang Chao, the Creative Director, collaborated on this project, which commenced in Hangzhou, Zhejiang Province in July 2021 and concluded in December 2021.
FOR IMMEDIATE RELEASE
CRCRTA Corporate Identity Design
The Chinese Research Centre for radio and TV art, established in 2021, has unveiled a groundbreaking corporate identity design that embodies the essence of government departments. This enterprise focuses on sorting and preservation, publicity and display, art research, and talent training, aiming to strengthen TV art exchange and deepen academic research while promoting the spiritual connotation of works.
The design concept is rooted in the primary colors of TV - red, green, and blue - and features a camera symbol composed of geometric figures. Two rectangles represent filters and paper in the radio and television art industry, while triangles symbolize lenses or speakers. The integration of signs and words, along with a visual sense of surrealism, reflects the creative technique of film and television art montage.
Utilizing a combination of graphics and text, the logo incorporates the abbreviation "CRCRTA," penetrating the graphics from left to right to emphasize the concept of communication, effectively realizing a cohesive brand image that integrates radio and television art.
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