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Xixia King Wine Label Design

Renowned designer Yang Bo has unveiled the Xixia King wine label design, drawing inspiration from the eastern foothills of Helan Mountain, one of the most suitable places for grape growing and wine brewing in the world. The label's patterns, featuring concave and convex textures, are derived from the rock paintings, a representative cultural heritage of Helan Mountain, embodying regional advantages and artistry.

The packaging design of Xixia King wine label is a unique representation of elegance and regional characteristics. The label's shape resembles an oak barrel, with a cleverly designed golden part that mimics the flow of wine down the barrel into a glass shape. The brand logo font is inspired by Xixia ancient characters, adding strong regional cultural features to the design.

Realized using environment-friendly special paper, bronzing, and concave-convex processes, the Xixia King wine label design is a testament to creative ingenuity, elegance, and regional characteristics. The project, which commenced in January 2020 and concluded in March 2020 in Beijing, has been recognized with the Bronze A' Design Award in 2021 for its outstanding and creatively ingenious design that authentically captures experience and resourcefulness.

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