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Randle Soda Water Packaging Design

Renowned designer Yang Bo's Randle soda water packaging design has been honored with the prestigious Iron A' Design Award for its innovative and engaging approach. The packaging design aims to evoke happy memories and youthful energy, catering to the consumption psychology of young groups. The vibrant colors and creative visuals immediately capture attention, while the pattern design expresses balance, aligning with the product's health goals.

The design, realized using conventional aluminum beverage can technology, features a unique pattern overlaying circular bodies and heads of characters, symbolizing balance. The English creative for "SODA" resembles a balancing act, visually conveying the concept of acid-base balance. Bo's creation successfully integrates industry best practices and competent technical characteristics, contributing to a better world.

The project, which began in November 2023 and concluded in February 2024 in Beijing, overcame creative and technical challenges to effectively express product positioning and characteristics. Bo's extensive experience in design, including his role as the founder of Beijing Bofly Design Company and director of China Packaging Federation, underscores his commitment to excellence and innovation.

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