FOR IMMEDIATE RELEASE

Whyte Woolf's Fitness Club Design in Chongqing's Joy City

Arthur Yang, the creative mind behind Whyte Woolf, has unveiled a striking new project in Chongqing's Joy City, China. Inspired by the simplicity and nobility of concrete, the design concept aims to embody the contemporary wabi-sabi beauty, reflecting a virtual world's influence on the real world.

The project, spanning 2,100 m2, stands out in the bustling city of Chongqing, within the influential "COFCO" super shopping center. The design utilizes galvanized snow plate, light steel keel cement pressure plate, micro-cement hole brick, and log packaging board, emphasizing low-carbon environmental protection materials.

Under the leadership of the design concept, the team overcame challenges to create a space that feels both simple and extraordinary, offering a unique experience to visitors. The project was awarded the Bronze A' Design Award in 2022, recognizing its outstanding creativity and contribution to quality of life improvements.

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