FOR IMMEDIATE RELEASE

Mateus Morgan's 3D Key Art Design for Kallucci Boot

Mateus Morgan's 3D Key Art Design for Kallucci Boot has been awarded the prestigious Golden A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design for 2021. The design, inspired by nature and durability, uniquely connects the product with the customer's lifestyle.

The Kallucci Boot design stands out for its use of visual elements to convey the product's characteristics, directly appealing to the customer's lifestyle. The design incorporates rock elements to symbolize durability and features mystical crystal elements, all created in 3D without scans.

The boot was meticulously modeled using hard surface 3D modeling techniques with 3ds Max, and the textures were crafted using leather textures and Photoshop brushes. Vray was utilized for rendering, and the final design measures 5000px x 5000px at 300dpi.

Mateus Morgan, a seasoned graphic designer with over 12 years of experience, led the 3D modeling and texturing, with support from the agency Dote. The key visual was strategically used in both online and offline media, including product folders, boxes, and videos, to attract attention without the need for explanatory texts.

Mateus Morgan, based in Franca, Brazil, has a wealth of experience in the footwear industry, having served numerous renowned brands. His award-winning design showcases his prodigious talent and exceptional creativity, earning him the esteemed Golden A' Design Award.

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