FOR IMMEDIATE RELEASE

Yuta Takahashi's Miltos: A Unique Tree to Bar Chocolate Brand

Yuta Takahashi's Miltos project reimagines the traditional concept of chocolate, offering a Tree to Bar experience that goes beyond the conventional Bean to Bar approach. The brand philosophy focuses on maximizing the aroma of cacao, creating a "perfume-like chocolate" that engages the senses and encourages contemplation. The packaging, resembling a book, reflects the brand's story, while the online store provides a comprehensive immersion into the Miltos world view.

The packaging utilizes dark blue fine paper to express the flavor of dark chocolate, incorporating glitter and varnish processing to evoke the texture of silk fabric. Gold foil stamping further enhances the luxurious appeal of the product. The assortment box is designed to resemble a bookcase, reinforcing the brand's narrative and creating a cohesive visual identity across all touchpoints.

From a technical standpoint, the chocolate measures 2.75 x 0.275 x 2.75 inches, while the chocolate package and assort box have dimensions of 4 x 0.5 x 4 inches and 4.2 x 2.3 x 4.2 inches, respectively. The project, which commenced in Ehime, Japan in August 2018, was completed in January 2020, with the official product announcement taking place in the same month.

Yuta Takahashi's extensive research into the chocolate market and user experience led to the development of a brand that transcends traditional boundaries. By integrating inspirations from diverse industries such as fashion, fragrance, arts, and architecture, Miltos offers a new and differentiated user experience, elevating chocolate consumption to a contemplative and culturally enriching activity.

Recognizing the challenges of creating a brand that encourages deeper contemplation, Miltos successfully establishes a unique position in the market, inviting consumers to engage with the brand philosophy and background while savoring the exquisite flavors and textures of the chocolate. The project has been awarded the prestigious Silver A' Design Award in 2020, underscoring its exceptional creativity and innovation.

-END-