FOR IMMEDIATE RELEASE

Revolutionizing Dental Branding with a Unique and Joyful Identity

Guangzhou Cheung Ying Design Co., Ltd. has introduced an innovative brand logo for Lezai Dental Clinic, incorporating the concept of joy in the teeth to convey a sense of security, joy, and professionalism. The logo features a unique inversion technique, combining positive and negative shapes to create a visual symbol of adults and children embracing dental health in a safe and joyful environment.

The design team meticulously selected PMS color codes for printed and digital media, as well as RAL equivalents for the interior clinic space, ensuring a consistent visual system across all touchpoints. The vector format of the logo allows for seamless adaptation to various media sizes, accompanied by a comprehensive brand logo guidelines manual to maintain design integrity.

Recognizing the homogeneity in dental clinic branding, the team conducted in-depth research to develop a brand image of "Happy First, Warm Treatment" for Lezai Dental Clinic. This approach aims to provide a unique and harmonious brand experience, setting the clinic apart in the market.

Guangzhou Cheung Ying Design Co., Ltd.'s exceptional work on the logo and brand identity for Lezai Dental Clinic has been recognized with the prestigious Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2021. This accolade celebrates their outstanding creativity and technical skills, contributing to meaningful improvements in quality of life.

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