FOR IMMEDIATE RELEASE

Cilly Beverage Packaging Design

Guangzhou Cheung Ying Design Co., Ltd. proudly presents the Cilly beverage packaging design, inspired by the vibrant and dynamic elements of urban art and pop culture. The design encapsulates the essence of the rosa roxburghii juice, offering a unique visual experience that resonates with the youthful and fashionable demographic.

The aluminum can packaging, with a capacity of 245ml, features high-brightness colors and graffiti-inspired graphics, symbolizing the brand's upgrade and youthful spirit. The design aims to evoke emotional resonance and stimulate the desire of young consumers to engage with the product.

The project, initiated in May 2019 and completed in September 2019 in Guangzhou, involved in-depth research to understand the lifestyle and preferences of the targeted young consumers. The design team overcame challenges to align the visual aesthetics with the current generation's preferences, ultimately achieving a design that reflects freedom, passion, and fashion.

The Cilly beverage packaging design was honored with the Bronze A' Design Award in 2021, recognizing its outstanding creativity and contribution to enhancing the quality of life for consumers. This accolade signifies the design's incorporation of best practices in art, science, design, and technology, further solidifying its position as an ingeniously crafted packaging solution.

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