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Vishal Vora's Prakrishi: Redefining Dry Fruits Packaging

Vishal Vora, along with his team, has unveiled Prakrishi, an exceptional dry fruits packaging range that has clinched the prestigious Golden A' Design Award in 2021. The packaging is ingeniously designed to depict each dry fruit as a king of its kingdom, symbolizing a realm of health and wellness. With a monochromatic base and vibrant depictions of the fruits, Prakrishi promises to stand out on the shelves, captivating the consumer's attention effortlessly.

The packaging, realized using Swiss Pack Zip Lock technology with 4-color printing, boasts a width of 140mm and a height of 210mm, ensuring a visually appealing and functional product. The design team's meticulous research into consumer mindsets and market needs has culminated in a packaging range that emotionally connects with the audience, conveying a compelling brand narrative.

Commencing in July 2020 and concluding in December 2020 in Mumbai, India, the project presented various challenges, including the need to strike a balance between a captivating design and strong shelf appeal. However, Vishal Vora and his team triumphed over these hurdles, delivering a design that not only meets but exceeds industry standards.

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