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Prakrishi Honey Packaging Design by Vishal Vora

Vishal Vora's Prakrishi honey packaging design stands out with its minimalistic yet visually striking approach, drawing inspiration from the flagship brand's design principles. The range features 6 distinct flavored honeys, each adorned with a unique visual motif that elegantly translates bee wings into an aesthetic graphic, providing both visual appeal and essential product information.

The packaging is realized using glass bottles as the primary container, complemented by bottle labels and lid covers printed on natural white texture paper. The design's technical specifications include a height of 180mm and a width of 100mm.

Originating in India, the project commenced in January 2021 and concluded in March 2021. Vishal Vora's meticulous design process involved thorough consumer research to ensure the product met market needs while maintaining a seamless connection to the Prakrishi brand.

The design faced the challenge of creating a distinguished identity for the honey range while aligning with the flagship brand's visual language. Vishal Vora's innovative solution, the transliteration of bee wings into an aesthetic visual device, not only overcame this challenge but also garnered the Silver A' Design Award in 2023.

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