FOR IMMEDIATE RELEASE

BOLD Branding Introduces Mouled Bonbon Seasonal Packaging

BOLD Branding is proud to announce the launch of its latest creation, the Mouled Bonbon seasonal packaging. Inspired by the vibrant and joyful festivities of the Mouled celebration, this packaging design encapsulates the essence of the traditional Islamic folklore festival in a modern and visually striking manner. The design features iconic folklore symbols such as the Mouled Doll, Knight, Horse, Evil Eye, and Dove, all integrated into the shape of bonbons, representing the special nuts candies made exclusively for this occasion.

The composite containers are crafted with a tube body made from 100% recycled paper, sealed with a tin plate base and lid, and covered with a protective plastic lid. The design measures 100mm in width, 100mm in diameter, and 270mm in height, providing ample space for the delightful Mouled Bonbon nuts candy.

Lead designer Kamal Rizk and project manager Sarah El Kasaby spearheaded the project, which commenced in August 2022 and concluded in October 2022 in Cairo. The design underwent extensive qualitative and quantitative research to ensure its resonance with the target audience. The team overcame the challenge of reimagining a centuries-old tradition by simplifying the rich folklore theme into minimal, clear geometric lines and striking colors, resulting in a design that resonates with modern sensibilities while honoring tradition.

BOLD Branding, established in 2012 in Cairo, is renowned for its goal-driven minimal designs and innovative production techniques. With over 18 years of combined experience in the design and production market, the agency continues to create impactful brands and identities, forging enduring connections with their clients.

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