FOR IMMEDIATE RELEASE

Refreshing Ice Cream Packaging Design

BOLD Branding introduces Voila Cool Stuff, a captivating ice cream packaging design that encapsulates the joyful, nostalgic ice cream experience in a modern and sleek aesthetic. The design is inspired by the shapes and flavors of the ice cream, incorporating soft colors, modern lines, neat patterns, fun elements, and typography to evoke a sense of coolness and nostalgia. The packaging is set to hit shelves in September 2021 in Cairo, Egypt, offering a fresh take on ice cream packaging.

The unique properties of this design lie in its use of illustration language to translate the flavors into a fresh and unique design while communicating the brand image and high product quality standards. Each label features a differentiating color combination related to the flavor, a bold readable title, and four main icons representing the flavor pattern, tasting tongue, flavor typography, and an exciting optical illusion icon.

Utilizing plastic-lined paperboard, the packaging offers a more environmentally friendly option than 100% plastic containers, aligning with modern sustainability practices. The project, which commenced in May 2021, was executed in Cairo, Egypt, and led by Kamal Rizk as the designer and Sarah El Kasaby as the project manager.

The design was informed by qualitative research to understand customer expectations and preferences for ice cream packaging. The results indicated that the design was described as appealing, nostalgic, iconic, colorful, modern, and cool. Feedback also led to design modifications to enhance clarity, ease of understanding, and memorability.

Despite the creative and technical challenges of creating a design language that works with nine different flavors, the team at BOLD Branding enjoyed the process and successfully executed a design that captures the essence of each flavor in a visually compelling manner.

Voila Cool Stuff has been recognized with the Iron A' Design Award in 2022, acknowledging its well-designed, practical, and innovative approach that meets professional and industrial requirements, contributing to a better world. BOLD Branding, established in 2012 in Cairo, is known for its goal-driven minimal designs and holds more than 18 years of combined experience in the design and production market, serving various entities and business models in different fields.

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