FOR IMMEDIATE RELEASE

Zippo's New Website Redesign: Cultivating Core Personalities and Cultural Identity

Renowned designer Wenyuan Chen has unveiled a revolutionary redesign of Zippo's website, aimed at redefining the brand's image in the dynamic Chinese market. With a legacy dating back to 1932, Zippo has embarked on a mission to adapt to the era of abundant choices and rapid innovation, ensuring the brand remains at the forefront of consumer expectations.

Chen's design approach focuses on cultivating core personalities and translating them into cultural identity, semiotics, and lifestyle interpretations. The new website features a visually captivating and edgy interaction UI, aimed at delivering an immersive brand experience to the users.

Utilizing progressive UI technology, the redesigned website showcases Zippo's commitment to engaging conversations with consumers. The dynamic imagery and interaction UI are strategically employed to enhance user engagement, while the black-themed color scheme further enriches the overall website experience.

Developed in Shanghai from November 2020 to February 2021, the redesign project involved in-depth research to understand Zippo's market segmentation and establish a robust message house for product innovation. Despite facing challenges in data management, the team successfully overcame obstacles to deliver a website that effectively conveys Zippo's rich culture and heritage.

Wenyuan Chen, along with Ze Hao, led the design team in creating a website that not only reflects Zippo's iconic legacy but also resonates with the evolving consumer landscape, earning the prestigious Golden A' Design Award in 2021.

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