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Wuliang Image Liquor Packaging: A Fusion of Tradition and Modernity

The Wuliang Image liquor packaging, designed by Luo Heng, draws inspiration from the Ming Dynasty "Moon bottle," symbolizing reunion. The bottle's flexible lines and water wave stripes reflect the essence of Chinese Baijiu, while the sandblasting and embossing techniques, along with the use of matte metal electroplating, showcase modern craftsmanship.

With a focus on integrating historical Chinese Baijiu tradition with contemporary fashion elements, the Wuliang Image packaging perfectly embodies the brand's slogan of "Wuliang Quality, Oriental Image," creating a unique cultural character for Wuliang Group.

The translucent grinding texture and special visual elements of the bottle provide a tactile experience, enhancing the overall appeal and grip of the design.

Researching liquor packaging design, Luo Heng aimed to give Wuliang Group a new cultural character by integrating oriental and modern culture. The Wuliang Image bottle packaging combines classic and fashion, showcasing the confidence of Chinese liquor culture and brand in the new era.

Luo Heng, a designer specializing in wine packaging, hails from Jingdezhen, China, and was awarded the Silver A' Design Award in 2022 for the Wuliang Image liquor packaging, recognizing the exceptional creativity, technical expertise, and innovation displayed in the design.

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