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/DESIGN/newswire -- COMO, CO, ITALY -- TUESDAY, 12 NOVEMBER 2024, 19:03 UTC+1

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Introducing the Exquisite Guizhou Moutai Maoyuan Jiu Liquor Packaging by Luo Heng

CHINA -- /DESIGN/newswire -- Aug 06, 2021

Renowned designer Luo Heng unveils the captivating Maoyuan Jiu, a liquor packaging that beautifully integrates Chinese traditional culture and the essence of Moutai-flavor liquors, awarded the Silver A' Design Award in 2022.

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Guizhou Moutai Maoyuan Jiu: A Fusion of Tradition and Elegance

Renowned designer Luo Heng introduces the Guizhou Moutai Maoyuan Jiu, a captivating liquor packaging that seamlessly blends Chinese traditional culture with the essence of Moutai-flavor liquors. The Maoyuan bottle's elegant and streamlined visual language symbolizes the source of the Chishui River, using dark green as the main color to signify vigorous and endless life, while golden decorations add a noble and luxurious sense.

By drawing inspiration from Chinese traditional culture, the Maoyuan bottle adopts a bold dark green and gold color scheme, integrating traditional graphics to permanently inherit the legend of Moutai. The bottle body is made of glass with a sandblasting process and embossed with a rose gold logo, while the neck uses a metal spraying process. The top of the lid is embossed with imitated glass, and the box uses hot stamping and embossing processes.

The Maoyuan Jiu utilizes Chinese traditional embossment culture with streamlined design, achieving gracefulness and modernity for the better inheritance and development of traditional culture. The product holds great collection value, featuring the flying goddess carved on the bottle top and a picture of pine branches on a crane on the neck, creating a great artistic beauty.

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Luo Heng PRHow English/ENG Enterprise  Packaging
Last Updated: 2023-11-11 05:40:09
Guizhou Moutai Maoyuan Jiu: A Fusion of Tradition and Elegance
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  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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