FOR IMMEDIATE RELEASE

Visual Identity Reflecting Pont of Avignon

Club Hotel Avignon is proud to announce the unveiling of its new visual identity, designed by Delphine Goyon & Catherine Alamy. The inspiration for this unique design comes from the iconic architecture of the Pont of Avignon, a symbol deeply rooted in the history of the city. Arome, the agency behind the creation, has ingeniously incorporated the symbolism of the bridge into the visual identity, particularly in the typography of the logo, creating a distinctive and original graphic representation.

The use of the color green in the visual identity serves as a testament to the club's ecological commitment, emphasizing its dedication to minimizing its ecological impact. The letterhead and business cards were printed on 100% recycled paper, further underlining the club's environmental consciousness.

Delphine Goyon, the Art Director, and Catherine Alamy, the Director, led the design team through the creative process, overcoming the challenge of associating the bridge's symbolism with the typography of the logo. The project, which commenced in March 2020 in Avignon, was completed in May 2020, marking a significant milestone for the Club Hotel Avignon.

The new visual identity not only pays homage to the historical significance of the Pont of Avignon but also represents the club's forward-thinking approach towards sustainability and innovation. Club Hotel Avignon's commitment to embracing its unique heritage while championing ecological responsibility is embodied in this remarkable new visual identity.

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