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BCBG Craft Chips Packaging: A Unique Approach to Food Packaging

Delphine Goyon & Catherine Alamy have unveiled their latest creation, the BCBG craft chips packaging. Inspired by clean and impactful packaging from the United Kingdom and Brazil, the design team has brought a fresh and innovative approach to food packaging. The range is based on a series of characters in the shape of chips, each illustrating the recipe of the product with a fun and warm tone. What sets this packaging apart is the unique and creative representation of each product, reflecting its distinct taste and character.

The graphics used for the range of chips are clean and impactful, connoting the product as natural, healthy, and authentic. The packaging reflects the top-quality manufacturing and creativity of recipes and flavors offered by the BCBG brand. Each product is represented by a friendly character, adding a touch of personality to the packaging.

The BCBG craft chips packaging is not only visually appealing but also functional, with the big packaging measuring 200mm in width and 300mm in height, and the small one measuring 200mm in width and 200mm in height. The chips are made in the south of France with natural products, without any coloring agents or preserving products, ensuring a high-quality and wholesome snacking experience.

The project, which began in 2009, culminated in the launch of the new range in 2019. The products are now distributed in all SNCF bar wagons, as well as at Carrefour, Intermarché, and Monoprix in France, showcasing the widespread success and recognition of the BCBG craft chips packaging.

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