FOR IMMEDIATE RELEASE

Celebrating the 20th Anniversary of School Founding with a Cohesive Visual Identity

Yuchen Chen, a renowned designer, has unveiled a vibrant visual identity design to commemorate the 20th anniversary of the founding of an international primary school. The design, which encapsulates the essence of school culture and festivities, features a clean and distinct logo that effectively communicates information while serving as a character image. The cohesive visual proposals, including a range of elements such as invitation letters, anniversary posters, tote bags, and more, aim to create a friendly atmosphere for the celebratory events and publications.

Chen's meticulous approach to the project involved extensive research into the structure of landmark sculptures within the school, leading to the realization that the sculptures themselves could serve as a logo. This unique insight paved the way for a design that not only conveys information but also adds a decorative touch to the overall visual identity. The comprehensive set of anniversary visual identity proposals, spanning various mediums and formats, was meticulously crafted to immerse students, parents, and teachers in the festive mood, fostering a sense of unity and celebration.

The project, which commenced in January 2018 in Jiaxing, Zhejiang, China, culminated in April 2018 and was exhibited at the Jiaxing Nanhu International Experimental School. Chen's innovative approach and dedication to creating a cohesive visual identity that encapsulates the spirit of the school's 20th anniversary have earned him the prestigious Bronze A' Design Award in 2021, a testament to his outstanding creativity and ingenuity.

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