FOR IMMEDIATE RELEASE

Kagoshima Shinsen Cha: A Unique Blend of Tradition and Innovation

Award-winning designer Shoichiro Takei introduces Kagoshima Shinsen Cha, a refreshing green tea beverage that beautifully blends tradition and innovation. The product's design draws inspiration from the comfortable and refreshing tones of the tea flavor, using a white base color and simple, casual imagery to create an impressive appearance. The branding incorporates elements such as the client's initial, the symbol of Kagoshima, and T-E-A into a single Kanji, reflecting the pride and history of the Japanese tea industry.

The team's approach to design goes beyond surface elements, focusing on the true essence of the company and its products. By highlighting the best features and reflecting them in a distinctive design, Kagoshima Shinsen Cha stands out in the market, becoming a record seller shortly after its launch. The product's success led to the creation of a recyclable tea box with the same design, further showcasing its impact.

With a focus on the spirit of the company, its initiatives, and the essence of its products, Shoichiro Takei and the team at KATAL SEVEN provide ongoing support to build their client’s brand, helping them differentiate their company and boost sales. The unique blend of tradition, innovation, and meticulous design has earned Kagoshima Shinsen Cha the prestigious Iron A' Design Award in 2022, recognizing its well-designed, practical, and innovative approach that meets professional and industrial requirements.

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