FOR IMMEDIATE RELEASE

From the Forest of Rusk

Shoichiro Takei's From the Forest of Rusk is a whimsical snack design that features adorable animal characters crafted from traditional rusk. The product, with dimensions of W140×H210×D40, stands out for its simplicity and high-quality ingredients, setting it apart from the trend of rearranging rusk dough. The design is a result of meticulous attention to detail, with the team drawing inspiration from the world of picture books to create characters that evoke a sense of familiarity and charm.

This affordable snack is the brainchild of Shoichiro Takei and producer Eriko Kunikata. It is manufactured by a long-established bakery located in a town abundant with nature, reflecting the product's soft image and natural origins. The design's success lies in its ability to resonate with consumers, making it easy for them to pick up and enjoy.

From the Forest of Rusk is not just a snack; it's a storytelling experience. Each flavor is associated with a unique character, allowing for the creation of a compelling narrative that can be expanded into a series. The design's interaction with consumers goes beyond the product itself, offering the potential for future development and gift items.

Recognized with the prestigious Silver A' Design Award in 2022, From the Forest of Rusk has proven to be a standout creation in the world of packaged and branding design. Its impact extends beyond its visual appeal, as it has sparked conversations on social networking sites and captured the imagination of consumers across Japan.

KATAL SEVEN Co., Ltd. holds the copyrights to this remarkable creation, reflecting the company's commitment to delivering unique and impactful designs that elevate brands and products in the market. With ongoing support for clients, KATAL SEVEN aims to be the catalyst for a brilliant "chemical reaction" in their business, driving differentiation and boosting sales.

-END-