/DESIGN/newswire -- COMO, CO, ITALY -- WEDNESDAY, 25 DECEMBER 2024, 11:11 UTC+1
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CHINA -- /DESIGN/newswire -- Sep 11, 2022
Hongxinlong Tea introduces a New Year gift box inspired by Chinese character culture, combining tradition and innovation in tea packaging.
FOR IMMEDIATE RELEASE
Hongxinlong Tea is proud to announce the launch of a unique New Year gift box, designed by YongQing Liu, founder and creative director of Shenzhen Huathink Brand Design. The gift box is a fusion of Chinese character culture and tea packaging, presenting an extensive and profound representation of Chinese characters as a form of expression and blessings.
This innovative packaging is made of paper pulp, with tea leaves stamped into Chinese characters through the membrane. Each Chinese character, or "tea cake," serves as a blessing for the recipient, reflecting the Chinese people's expectations of family reunion and a happy life.
The user experience is enhanced by the thoughtful design, allowing users to easily access the tea cakes and brew them by breaking off a small piece of the Chinese characters. The New Year gift box measures 200mm in width, depth, and height, presenting a visually stunning and culturally rich experience for tea enthusiasts.
YongQing Liu's design was awarded the Silver A' Design Award in the Packaging Design category in 2023, recognizing its outstanding expertise, innovation, and remarkable level of excellence. The New Year gift box is a testament to the designer's dedication to integrating tradition with modern innovation, creating a product that is not only visually striking but also deeply meaningful.
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