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/DESIGN/newswire -- COMO, CO, ITALY -- WEDNESDAY, 25 DECEMBER 2024, 23:06 UTC+1

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Introducing the New Branding for Tea and Tea: A Refreshing Twist on Chinese Tea Latte

CHINA -- /DESIGN/newswire -- Oct 19, 2022

YongQing Liu Unveils the Revamped Logo and Packaging Design for Tea and Tea

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Tea and Tea's Branding Upgrade Takes Chinese Tea Latte to New Heights

Renowned designer YongQing Liu has unveiled the striking new branding for Tea and Tea, a Chinese drink brand that has taken the market by storm with its innovative approach to Chinese tea latte. The revamped logo, featuring the lettering "Tea and Tea" and the Arabic numeral "2" integrated with a stylized tea leaf, exudes a distinctive charm that sets it apart. The brand's clear, eye-catching color scheme and straightforward stylistic idiom have been extended to the product packaging, retail displays, and space decoration, creating a cohesive and visually impactful brand identity.

What sets Tea and Tea apart is its unwavering commitment to original and innovative products. The brand's focus on Chinese tea latte has led to the development of a unique market niche, offering consumers a refreshing and caffeine-free alternative. The brand's expansion, which began in 2021 in Shenzhen, China, has seen remarkable success, with seven stores in Shenzhen and three in Shanghai.

YongQing Liu, the creative force behind the brand's new look, has brought his extensive expertise to the table. As the founder and creative director of Huathink Brand Design Company, Liu's work has garnered over 300 awards in Chinese and international design competitions. His success in the industry has been recognized with prestigious accolades, including the Bronze A' Design Award for the outstanding branding and visual communication design of Tea and Tea.

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YongQing Liu PRHow English/ENG Agency  Graphic
Last Updated: 2024-12-18 23:14:43
Tea and Tea's Branding Upgrade Takes Chinese Tea Latte to New Heights
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  • press@adesignaward.com
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  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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