FOR IMMEDIATE RELEASE

Can Zhu's Jelly Tea

Can Zhu's Jelly Tea is a groundbreaking system designed to address the immediate health preservation needs of young professionals and support the development of long-term healthy habits. This innovative regimen service utilizes traditional Chinese herb and food homologous materials to create a range of tea jelly products, catering to the growing market of functional food consumers in China.

The production technology for the tea jelly involves advanced extraction methods to retain the beneficial components of the tea while preserving its aroma. Each box contains four 25-gram tea jelly cubes, providing users with a unique health preservation experience.

Through a gamified health system, Jelly Tea encourages users to adopt and maintain healthy habits. The system incorporates vending machines as energy stations for convenient product access, along with a mini-program that offers online shopping and engaging games. Users are tasked with completing health-related missions, such as daily exercise, and are rewarded with unlockable game content and physical rewards upon successful completion.

The project, which commenced in Ningbo, China in November 2020 and underwent iterations in Hangzhou by September 2021, was informed by extensive user research involving questionnaire surveys, interviews, and model analysis. The system's effectiveness has been validated through positive product reviews, indicating its acceptance among young consumers.

Can Zhu's innovative approach to health preservation has earned her the prestigious Bronze A' Design Award in the Meta, Strategic, and Service Design category in 2022. This accolade recognizes her exceptional creativity and resourcefulness, as well as her significant contribution to improving quality of life through design.

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