FOR IMMEDIATE RELEASE

Alaraby TV Redefines News Presentation with a Modern and Digital-Friendly Look

Alaraby TV, a global news channel with approximately 50 million viewers, has unveiled a modern rebrand, embracing a digital-friendly approach to news presentation. The rebrand, which began in June 2022 and went on air in September 2022, is based in Doha, Qatar.

The focal point of the rebrand is the circle, serving as a navigational device that guides the eye and organizes information. This flexible, modular system is inspired by the world of apps, reflecting the channel's commitment to connection and innovation. The new design features rounded corners, aligning with the shape of the circle and creating a cohesive visual identity.

With broadcast centers and bureaus located across the world, Alaraby TV ranks among the top competitors in the MENA region, offering a modern and digital-friendly look that sets it apart in the broadcast industry.

Rami Yaser Hosni, a highly experienced professional with over 15 years of design experience and over 12 years in the media industry, led the rebrand project. Hosni's exceptional creativity and eye for detail have contributed to numerous international design awards and large rebrand projects for various news TV channels.

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