FOR IMMEDIATE RELEASE

Urban Vision Project Unveiled by Be Genius Design

Be Genius Design has unveiled its latest project, Urban Vision, a pioneering environment graphic initiative in Shenzhen. The project aims to enrich the city's cultural heritage and environmental experience through innovative design concepts.

Urban Vision is a unique endeavor that transforms urban details into captivating designs, enhancing the city's visual appeal and functionality. By integrating images and patterns derived from urban elements such as sidewalks, safety islands, and municipal lamp posts, the project aims to "repair" and characterize the city's facilities and equipment.

Utilizing stainless steel and a paint baking process, the Urban Vision project spans 4440mm(L) x 2040mm(W) x 3020mm(H) and 10600mm(L) x 500mm(W) x 3650mm(H), offering a visually striking and durable addition to the cityscape.

Be Genius Design's team, including Zhong Cheng, Lang Shangfei, and Feng Kexin, meticulously researched and conceptualized the project, embedding the digital innovation corridor logo and creating a visually appealing urban landscape that captivates citizens and visitors alike.

Urban Vision was awarded the Bronze A' Design Award in 2023, recognizing its outstanding creativity and contribution to enhancing the quality of urban life. The project was completed in September 2022 and installed in October 2022, marking a significant milestone for Be Genius Design in its mission to advance cultural research and design-related fields.

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