FOR IMMEDIATE RELEASE

Be Genius Cultural and Creative Products

Be Genius Design has unveiled a new line of cultural and creative products inspired by the mythical Chinese creature Pixiu. The project draws inspiration from the auspicious and wealth-attracting symbolism of Pixiu in ancient Eastern mythology, blending ancient aesthetics with modern sensibilities. The project aims to revitalize traditional culture in the present day by skillfully fusing the creature's symbolism with contemporary living.

The uniqueness of this project lies in its inspiration from Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves traditional symbols but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products.

The project's realization involves cutting graphic shapes on metal copper material and digitally printing colored patterns. The resulting products come in various sizes, with technical specifications of 45mm x 50mm x 2mm, 50mm x 60mm x 2mm, and 30mm x 24mm x 2mm.

Be Genius Design's Pixiu cultural and creative gifts showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Additionally, Pixiu keychains provide convenience for individuals to carry the auspicious talisman with them, serving as a symbol of good fortune and a practical daily accessory.

The project was awarded Iron in the A' Cultural Heritage and Culture Industry Design Award in 2024, recognizing its well-designed, practical, and innovative creations that meet professional and industrial requirements.

Be Genius Design and Cultural Research (Shenzhen) Co., Ltd. is an institute dedicated to advancing cultural research and design-related fields. Its mission is to craft cultural and creative product designs that resonate with societal needs, pioneering collaborative industry-academia-research initiatives.

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