FOR IMMEDIATE RELEASE

Zhu Hai's SANVINGA Xiaofengtan: A Fusion of Tradition and Modernity

Zhu Hai, a prominent figure in the Chinese cultural branding scene, has unveiled the SANVINGA Xiaofengtan, a high-end Jiang-flavored liquor that reimagines traditional Chinese packaging. Inspired by the ceramic liquor jars commonly used in China, the Xiaofengtan's compact cube packaging and orange color scheme exude modern aesthetics while paying homage to the country's rich cultural heritage.

By optimizing the bottle body and packaging, the Xiaofengtan achieves a personalized and innovative proportion, breaking away from the traditional lackluster liquor packaging. The compact cube packaging, made of degradable paper, not only reduces consumables and costs but also aligns with the concept of sustainable development.

Developed in Chengdu, China, in February 2020 and unveiled in Guizhou, China, in August 2020, the Xiaofengtan is a testament to Zhu Hai's dedication to promoting Chinese cultural values and creating products that represent the unique charm of Chinese culture. The design has been recognized with the prestigious Bronze A' Design Award in 2022, celebrating its outstanding creativity and contribution to quality of life improvements.

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