Xijiu Silk Road Liquor Unveiled by Designer Zhu Hai Wins Silver A' Design Award
CHINA -- /DESIGN/newswire -- Oct 21, 2022
Zhu Hai's Xijiu Silk Road Liquor, a Jiang-flavor package commemorating the Silk Road, was unveiled and awarded Silver in A' Packaging Design Award in 2023.
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Xijiu Silk Road Liquor: Commemorating the Spirit of the Silk Road
Zhu Hai's Xijiu Silk Road Liquor is a culturally creative liquor packaging designed to honor the Silk Road's legacy. The bottle features ten important landmarks along the Silk Road, painted on polished porcelain embryos, and is adorned with a silk-inspired gilt ribbon, reminiscent of the Silk Road route trend. The package, with its faux leather box and unique flower patterns, embodies the brilliant silk colors and represents cultural exchange and inheritance.
The series of products is housed in a faux leather box with bronze pins and a handle, conveying the Silk Road spirit through Chinese ancient elements. The double inner layer structure allows for convenient display, revealing ten landmark scenes in cut paintings when opened.
Developed in November 2021 in Chengdu, China, Xijiu Silk Road Liquor was launched in Guizhou in September 2022. The design draws inspiration from the historical significance of the Silk Road as a trade and cultural exchange channel, aiming to promote the spirit embodied in the ancient Silk Road through its bottle design.
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