Luzhou Laojiao 1915 Redefines Luxury Chinese Baijiu with Innovative Packaging Design
CHINA -- /DESIGN/newswire -- Sep 30, 2020
Manling Lin's latest creation, the Luzhou Laojiao 1915, sets a new standard for luxury Chinese Baijiu with its modern, sailing boat-inspired packaging design. The innovative bottle shape and branding reflect the brand's heritage while targeting a younger demographic, earning the design a prestigious Silver A' Design Award in 2021.
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Luzhou Laojiao 1915 Redefines Luxury Chinese Baijiu
Manling Lin's latest project, the Luzhou Laojiao 1915, introduces a groundbreaking packaging design for Chinese Baijiu. Inspired by a sailing boat and modernized visual symbols from the Luzhou Laojiao Jiangyang map, the bottle's elegant shape embodies the brand's heritage while symbolizing new routes and vitality. The design aims to appeal to a younger market segment, offering a light and luxurious Chinese Baijiu tailored for individuals aged 30 to 40.
The innovative packaging features bronzing and embossing on the box, while the glass bottle is adorned with spray color and the brand's logo. The 58mmÃ158mmÃ350mm specifications further emphasize the unique nature of this design.
Despite the creative challenges of balancing modernity with tradition, the Luzhou Laojiao 1915 successfully captures the essence of the brand's heritage while appealing to contemporary aesthetics. The design's recognition with a Silver A' Design Award in 2021 further underscores its exceptional creativity and innovation.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy