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Longnanchun: A Tribute to Chinese Baijiu Heritage

Manling Lin's Longnanchun baijiu design is a tribute to the rich heritage of Chinese baijiu, drawing inspiration from the Dunhuang murals in Gansu. The series, named "entrepreneur, founder, and leader," embodies the spirit of the three mythical animals - wing horse, phoenix, and guardian dragon - representing the stages of entrepreneurship. The bottle's design, including the pipa-shaped bottle and the lid, reflects the essence of Dunhuang culture, while the color palette conveys the millennium Chinese culture.

Longnanchun stands out as a brand under Jinhui Baijiu Industry, targeting high-end income groups with its theme series "entrepreneur's baijiu." The design aims to revive the brand while infusing a contemporary touch without losing its original essence. The realization of this design involves a ceramic bottle, ceramic lid, and acrylic box, with dimensions of 156mm×156mm×340mm.

The design process involved extensive research into Dunhuang culture, seeking distinctive design elements to express historical heritage and a high-level sense. The project, led by Manling Lin and Sheng Xie, was realized between May 2020 and September 2021, culminating in the prestigious Bronze A' Design Award in 2021.

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