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Heaven Gaia Flagship Store in Beijing

Heaven Gaia's new flagship store, designed by Zhenhua Luo, is a tribute to the grace and power of Ms. Xiur, reflecting her unique characteristics and the rapid development of Gaia. The 800 sqm space seamlessly transitions from sales mode to show mode, with a spiral staircase serving as a catwalk and a digital "waterfall" as a stunning backdrop for the clothing. This innovative design blurs the lines between interior and exterior, creating a truly immersive experience for visitors.

The store's design is a fusion of East and West, with wood and water elements symbolizing the East, and a digital simulation of waves using advanced technology. The result is a space that exudes elegance and pays homage to fashion masters of a past era, particularly Coco Chanel. The project, which commenced in April 2019 and concluded on December 30, 2019, presented unique challenges in capturing classic elegance while ensuring a pleasant experience for visitors.

Zhenhua Luo, a co-founder of WIT Design & Research, has been recognized with international prizes such as WAF/WIF, WIN, IDC, Andrew Martin Review, and SDA. His multidisciplinary approach, honed through years of practical experience, has resulted in the creation of exceptional spaces across various sectors, including hospitality, retail, and cultural spaces. Zhenhua's design for the Heaven Gaia flagship store in Beijing exemplifies his ability to seamlessly blend art and architectural design, earning him the prestigious Silver A' Design Award in 2020.

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