/DESIGN/newswire -- COMO, CO, ITALY -- SATURDAY, 07 SEPTEMBER 2024, 22:31 UTC+1
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JAPAN -- /DESIGN/newswire -- Jul 27, 2022
Atsushi Morita unveils Heralbony, an art-life brand packaging project, symbolizing World Autism Day with a unique brand paper.
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Atsushi Morita introduces Heralbony, an art-life brand packaging project, aiming to promote artworks by artists with disabilities for fashion and interior design. The brand color, "Biotope GA-FS Magellan Blue," was chosen to symbolize World Autism Day, reflecting the founder's personal connection to the cause.
The packaging, part of the branding of Heralbony, implements a unique "brand paper" method, unifying the brand's style through the use of a single type of paper. The brand's elegant and craft-like texture is realized through Magellan Blue from Biotope GA-FS, enhancing the brand's visual identity.
By using only foil stamping for the packaging and promotional tools, Heralbony achieves a consistent style while reducing costs. The brand's logo mark, designed with a horse motif, and an original font extracted from the diary book of the founder's autistic brother, further emphasize the brand's unique identity.
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