FOR IMMEDIATE RELEASE

Heralbony: Art-Life Brand Packaging

Atsushi Morita introduces Heralbony, an art-life brand packaging project, aiming to promote artworks by artists with disabilities for fashion and interior design. The brand color, "Biotope GA-FS Magellan Blue," was chosen to symbolize World Autism Day, reflecting the founder's personal connection to the cause.

The packaging, part of the branding of Heralbony, implements a unique "brand paper" method, unifying the brand's style through the use of a single type of paper. The brand's elegant and craft-like texture is realized through Magellan Blue from Biotope GA-FS, enhancing the brand's visual identity.

By using only foil stamping for the packaging and promotional tools, Heralbony achieves a consistent style while reducing costs. The brand's logo mark, designed with a horse motif, and an original font extracted from the diary book of the founder's autistic brother, further emphasize the brand's unique identity.

-END-