FOR IMMEDIATE RELEASE

Redesigning Macy’s Website for a Premier User Experience

In 2019, Macy’s website underwent a significant transformation with a fashion-inspired redesign aimed at enhancing user engagement. The project, led by Willy Lai and his design team, was based in San Francisco and New York, and took place from October 2018 to October 2019.

The new website design was inspired by premier fashion media and leading consumer technology products, with a focus on creating a clean, simple, and fashion-inspired interface to set Macy’s apart from its competitors. The team's goal was to streamline user purchases through an elegant and user-friendly design.

Utilizing modern responsive web technologies, the team developed a responsive web design that functions seamlessly across different devices, allowing users to access the website via laptop, tablet, or smartphone.

The redesign was the result of extensive user experience research, including user surveys, interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macy’s stores. Overcoming creative and technical challenges, the team successfully created a user-friendly, fashion-inspired design at scale, supporting a variety of business goals for the large and complex traditional organization.

Following the launch of the new design, user engagement on Macy’s website saw a significant increase, demonstrating the success of the fashion-inspired user experience.

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