Macyâs Website Redesign Wins Golden A' Design Award
UNITED STATES OF AMERICA -- /DESIGN/newswire -- Sep 21, 2019
Macyâs website underwent a complete redesign in 2019, resulting in a clean, simple, and fashion-inspired design that significantly improved user engagement. The project, led by Willy Lai, was based in San Francisco and New York and was awarded the Golden A' Design Award in 2020.
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Macyâs Website Redesign
Macyâs website underwent a complete redesign in 2019, inspired by premier fashion media and leading consumer technology products. The goal was to create a clean, simple, and fashion-inspired design that would differentiate Macyâs from its competitors. The redesign project, led by Willy Lai and his team, aimed to improve user engagement and streamline the purchasing process.
The new website design, realized using modern responsive web technologies, allows users to access the site across various devices, including laptops, tablets, and smartphones. The project, which started in October 2018 and finished in October 2019, involved extensive user experience research, including surveys, interviews, A/B testing, and usability lab testing.
The creative challenges for this project included creating a user-friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. The culture transformation was crucial to realize and operationalize the new design.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy