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Art Stroyka Fest: Identity of Family Festival

Renowned designer Tanya Dunaeva has unveiled the innovative corporate identity for the Art Stroyka Fest, a family festival that seamlessly merges the worlds of construction and art. The festival's typographic solution, inspired by architectural blueprints, embodies creativity within the realm of construction, emphasizing the importance of art in serious professions. The festival's strict yet creative design mirrors the real appearance of a construction site, symbolizing the fusion of creativity and construction.

The festival's corporate identity is based on the signal markings used in construction work, with its main colors—red, yellow, and green—corresponding to the corporate colors of the three residential complexes hosting the festival. These construction markings are ingeniously applied to an art easel, symbolizing creativity and uniting the themes of construction and art in a single image.

Projected over two months in Moscow and presented in Samara as part of the International Children's Day celebration on June 1, 2021, the festival's identity is easily adaptable to print and outdoor ads, thanks to its graphic design in Photoshop and printing for realization. Tanya Dunaeva's design has received widespread acclaim, earning the prestigious Bronze A' Design Award in 2022 for its outstanding and creatively ingenious approach that authentically merges experience and resourcefulness.

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