FOR IMMEDIATE RELEASE

Moscow's Diverse Stories Brought to Life in Typographic Brand Identity

City Ambassadors School proudly presents the unveiling of an innovative typographic brand identity, designed by Tanya Dunaeva. Inspired by the diverse and rich history of Moscow, the brand identity captures the essence of the city's captivating stories and cultural heritage. The project, completed during the Summer of 2021, showcases a unique typographic solution that reflects the eclectic nature of Moscow's identity.

For this project, Dunaeva delved into the historical fonts associated with Moscow and Russia, conducting in-depth research to identify and incorporate key past and present fonts into the brand identity. The result is a visually striking and flexible typographic solution that seamlessly integrates Old Russian script, cursive script, and recognizable fonts of avant-garde artists, creating a captivating and distinctive alphabet that forms the foundation of the entire identity system.

The typographic brand identity is not only visually compelling but also highly functional, easily scalable for various offline and online media, including print ads, wearables, and marketing materials. The color scheme, characterized by a laconic-bright red, further enhances the visual impact of the design, making it a standout representation of Moscow's vibrant and diverse cultural landscape.

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