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Ciara Chapman's "Not Make Believe" Illustration Campaign

Ciara Chapman's "Not Make Believe" illustration campaign delves into the often misunderstood world of chronic pain, aiming to challenge the misconceptions and negative perceptions surrounding this condition. The project, which was realized using Adobe Fresco on an iPad, features a series of seven images, each with a distinct theme related to chronic pain.

Each illustration in the campaign is designed to communicate the major obstacles faced by individuals living with chronic pain due to societal perceptions and stigma. The use of colors, textures, and characters creates a compelling narrative that sheds light on the invisible nature of chronic pain and its profound impact on those affected.

Chapman strategically launched the campaign on Instagram, posting one image each day for a week to engage with the target audience effectively. The thought-provoking themes depicted in the illustrations, such as "Chronic pain is not make believe," "Naysayers," and "My back pain is vividly real," aim to evoke a deep emotional response from viewers, fostering a better understanding of the challenges faced by chronic pain sufferers.

Chapman's unique approach to addressing the topic of chronic pain through art has garnered attention and recognition, earning the "Not Make Believe" campaign the Iron A' Design Award in 2022. This prestigious accolade acknowledges the project's innovative and practical design, as well as its ability to effectively communicate the realities of living with chronic pain.

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