FOR IMMEDIATE RELEASE

DA17 Conductor: Redefining Urban Mobility with Style and Functionality

dash. introduces the DA17 Conductor, a casual, unisex bag designed to replace traditional wallets and handbags, offering enhanced mobility and utility. With a secure, self-closing magnetic enclosure and a slim, adjustable leather strap, this bag is crafted for comfort and practicality without compromising style.

The DA17 Conductor, made of leather, measures 21.5 x 13 x 4cm and weighs 235g. Its unique "Stilt" base provides stability and keeps the bag clean when placed on surfaces. The project began in late November 2019 and was completed in March 2020, with a focus on catering to the needs of mobile and active urban dwellers.

The design process involved extensive research, including studying the lifestyles of specific users, resulting in a product that meets the demands of modern urban living. The bag's unique form factor presented challenges, but through meticulous design and testing, dash. successfully created a practical and stylish solution for urban mobility.

Trademarked in 2019 by dash., the DA17 Conductor has received the prestigious Silver A' Design Award in Fashion and Travel Accessories Design in 2021, recognizing its innovation and exceptional design.

-END-