/DESIGN/newswire -- COMO, CO, ITALY -- TUESDAY, 12 NOVEMBER 2024, 15:14 UTC+1
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UNITED STATES OF AMERICA -- /DESIGN/newswire -- Oct 06, 2020
Mengyu Cao's Chinese Zodiac Typography Project
FOR IMMEDIATE RELEASE
Mengyu Cao's Chinese Zodiac project is a unique fusion of Chinese calligraphy and watercolor drawing, presenting each character with its meaning. By breaking traditional calligraphy forms and adding creative drawings, this project aims to make Chinese characters understandable to everyone, spreading Chinese culture in a harmonious and creative way.
Combining Chinese calligraphy and traditional watercolor drawing, this typography set can be used as physical or digital posters to promote Chinese culture. The project started in January 2020 in San Francisco and finished in August, showcasing the 12 Chinese zodiac characters, including Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig.
Ideation was the biggest challenge, as the project aimed to harmoniously merge animal forms into the characters without breaking the traditional beauty of Chinese calligraphy. Mengyu Cao's innovative approach was recognized with an Iron A' Design Award in 2021, celebrating the project's well-designed, practical, and innovative nature.
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