FOR IMMEDIATE RELEASE

Coreintive's Innovative Approach to Establishing Sincha-Man's Strong Brand Image

Coreintive, a design team based in Gwangju, Republic of Korea, has unveiled Sincha-Man, a new corporate identity design aimed at revolutionizing the car lease and rental service market. The project, which commenced in December 2018 and concluded in March 2019, has been recognized with the prestigious Bronze A' Design Award in 2020.

Sincha-Man, a small-scale brand, is the brainchild of Coreintive, which recognized the importance of establishing a strong brand image to successfully penetrate the saturated market and compete with larger companies. The design team's strategy involved personifying the brand image to create a friendly and lasting impression on customers.

The Sincha-Man design is characterized by illustrations symbolizing honesty, trust, and the power of quickness, with motifs representing a hero's halo effect. The use of cool blue line colors, icons, symbols, and typography intuitively conveys the pride and mindset of Sincha-Man, reflecting the brand's commitment to providing exceptional car rental services.

Coreintive's approach to the Sincha-Man project involved consistent communication of design elements through various online and offline media, creating a unique brand experience that sets Sincha-Man apart in the competitive car rental service market.

Speaking about the project, the creative team at Coreintive emphasized the importance of instilling strong recognition and a favorable impression in customers to establish Sincha-Man as a new and successful brand. The project's success has been recognized with the Bronze A' Design Award, highlighting the team's outstanding creativity and ingenious design approach.

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