FOR IMMEDIATE RELEASE

Coreintive Corporate Identity Design

Coreintive, an abbreviation of "Core in Creative," represents a mission to identify and integrate the core values of client companies into compelling brand designs. The logo and slogan visually encapsulate this concept, with the last letter of the wordmark mirrored to form a bracket with the first letter, symbolizing containment and integration.

What sets Coreintive apart is its unique approach to combining the core with creativity, forming an integrated circle shape within the logo. The corporate identity design consists of three motif languages: C, O, and E, each representing different aspects of the brand's identity and values.

The realization of the design involved shaping the brand's identity through in-depth exploration and questioning, aiming to let the brand communicate with the world effectively. The project, led by a team of creative directors, designers, and developers, was completed in the Republic of Korea from April 2017 to August 2018.

The design, awarded the Silver A' Design Award, showcases outstanding expertise and innovation, reflecting a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

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