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Xianyan Packaging Design Reflects Oriental Classical Aesthetic

Wei Sun's Xianyan packaging design is a unique blend of swiftlet and Chinese elements, creating a high-end gift box that reflects an oriental classical aesthetic with a modern twist. The bird's nest product is presented in a visually stunning manner, combining traditional Chinese elements with a sense of modern design art.

The packaging, made of special environmentally friendly and reusable paper, features a two-layer structure with hollowing and bronzing processes, creating a virtual and real design effect that is unparalleled in similar projects. The intricate design properly reflects the user's consumption experience of gift-giving, ensuring a delightful surprise upon receiving the product.

Measuring at a width of 28cm, depth of 28cm, and height of 8cm, the envelope and inner box are designed to provide a unique opening experience. The envelope features an empty bottom and the inner box is equipped with a handle rope for easy extraction. The opening method of the inner box is a flip type, enhancing the overall user interaction with the packaging.

Wei Sun's Xianyan packaging design project was initiated in Shenzhen in April 2021 and completed in April 2022. The design process involved in-depth research and analysis of similar packaging in the market, aiming to break through traditional structures and provide a fresh and innovative experience for the target audience.

Wei Sun, a brand designer from China, is known for using design to offer new perspectives and values to customers and consumers. His dedication to creating meaningful designs has earned him professional awards and recognition, solidifying his reputation in the industry.

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