FOR IMMEDIATE RELEASE

Flow: White Wine Packaging Advocating Healthy Drinking

Wei Sun's Flow design is a groundbreaking white wine packaging concept that aims to promote healthy drinking habits and encourage people to cherish time. The design features an hourglass symbol, representing the passage of time and reminding individuals to drink responsibly and reflect on the consequences of excessive indulgence. The hourglass shape of the packaging allows the alcohol to flow slowly, promoting mindful consumption. Additionally, the inclusion of a scale on the auxiliary bottle serves as a visual cue, prompting drinkers to enjoy alcohol in moderation and prioritize their health.

What sets Flow apart is its unique approach to promoting responsible drinking. The transparent double-layer glass design not only showcases the elegant hourglass container but also allows users to perceive the ongoing pouring behavior by touching the scale on the wine bottle. This innovative interaction encourages users to consciously control the amount of alcohol poured, effectively limiting their consumption and fostering a healthier relationship with drinking.

The realization of the Flow design involved advanced technology and meticulous attention to detail. The use of 3D printing technology for sample creation, custom development molds, and the incorporation of transparent PVC for the outer packaging, along with embossed and frosted silver elements, reflects the designer's commitment to delivering a high-quality, visually striking product.

-END-