Vivo X80 Unveils Groundbreaking Naked Eye 3D Digital Advertisement
CHINA -- /DESIGN/newswire -- Nov 05, 2022
Introducing the revolutionary Vivo X80 series of phones, featuring a massive naked eye 3D digital advertisement, brought to life by cutting-edge technology and interactive content, exhibited in Shenzhen and Xi'an in March-April 2022.
FOR IMMEDIATE RELEASE
Revolutionary Naked Eye 3D Digital Advertisement
OUTPUT unveils the Vivo X80 series with a groundbreaking naked eye 3D digital advertisement, featuring a giant floor screen cube and built-in radar technology for audience interaction. The seven-act massive digital advertisement redefines brand communication, offering an immersive audio-visual experience and precise concept transmission.
The design utilizes laser projection and 3D naked eye technology, along with engineering projectors, fusion controllers, Rea frames, and generators to create an unforgettable experience. The giant screens, strategically placed in outdoor locations, allow close-up viewing, while two radars capture audience movement for interactive content engagement.
The project, exhibited in Shenzhen and Xi'an, overcame challenges to bring the audience into a visual complex of cutting-edge technology, rich content presentation, and accurate concept transmission. The innovative design was awarded the Silver A' Design Award in Advertising, Marketing, and Communication in 2023.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy