FOR IMMEDIATE RELEASE

Revolutionary Naked Eye 3D Digital Advertisement

OUTPUT unveils the Vivo X80 series with a groundbreaking naked eye 3D digital advertisement, featuring a giant floor screen cube and built-in radar technology for audience interaction. The seven-act massive digital advertisement redefines brand communication, offering an immersive audio-visual experience and precise concept transmission.

The design utilizes laser projection and 3D naked eye technology, along with engineering projectors, fusion controllers, Rea frames, and generators to create an unforgettable experience. The giant screens, strategically placed in outdoor locations, allow close-up viewing, while two radars capture audience movement for interactive content engagement.

The project, exhibited in Shenzhen and Xi'an, overcame challenges to bring the audience into a visual complex of cutting-edge technology, rich content presentation, and accurate concept transmission. The innovative design was awarded the Silver A' Design Award in Advertising, Marketing, and Communication in 2023.

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